AT&T partnered with Uber and tapped Blackfin to give unsuspecting riders a once-in-a-lifetime sports entertainment experience. Each vehicle was decked out with headrest tablets streaming tens of live games with AT&T technology, accompanied by college football legends and celebrities - Troy Polamalu, Jerome Bettis, and OutKast’s Big Boi - taking what would be a normal football saturday ride into mind-blowing interactive experience. Blackfin was there to ensure all great real-life moments were captured.